Commercial Communication & Positioning Audit
A structured review of how your company communicates externally — with investors, clients, partners. We find why materials underperform in real decision-making situations, and fix that.
Misunderstanding problem
Strong products often fail to communicate clearly outside the team.
Great companies are too shy to show their real awesomnss and hide behind average materials
Materials that are clear internally can become unclear externally.
Different documents may tell slightly different stories.
As a result, investors, clients, and other important counterparts may hesitate, misunderstand the offer, or not move to the next step.
What we review
Pitch decks, investor materials, websites, landing pages, sales proposals, case studies, core messaging, job descriptions, job descriptions. Plus anything else you send.
What is evaluated- Clarity for first-time readers
- How easily value and offer are understood
- Consistency across materials
- Narrative structure and flow
- Points where understanding or attention breaks
- Whether materials support a next step (reply, meeting, decision)
Why job descriptions are here
Most companies treat job descriptions as HR paperwork. But candidates read them as a promise about who you are, what you value, and how you work. When a JDsays something different from your website or pitch deck, good candidates self-reject for the wrong reasons, you get applicants who understood the JD but don't fit the real role; hiring takes longer, and offers get rejected more often.
What you get- Structured diagnostic of materials
- Clear breakdown of issues affecting understanding and decisions
- Prioritized list of improvements
- Rewritten key sections (when needed)
- Practical edits for pitch, website, or proposals
- Implementation-ready recommendations
The process- Kickoff session (30–45 min) — context, scope, and goals (or chat format)
- You submit materials
- Independent review and analysis
- Clarification questions if needed
- Written report with findings, rewrites, and recommendations
- Optional follow-up session
Typical issues- Internal narrative does not translate externally
- Product or service is harder to understand than expected
- Materials are overflown with unnecessary details
- Proposals are interpreted differently than intended
- Positioning is inconsistent across materials
- Messaging loses precision outside the team
- Narrative structure is fragmented or unclear
- Job descriptions don't match external positioning — candidates arrive confused or misaligned
Who this is for
Startups (pre-seed / seed), B2B teams, studios, and production companies — anywhere communication between company, client, and investor directly affects commercial outcomes.
