Commercial Communication & Positioning Audit
We find why websites, pitch decks, and job descriptions underperform where it matters — in real decisions. And fix that.
You get a structured review with actionable recommendations of how your company communicates externally — with investors, clients, partners.
The clarity gap
Strong products often fail to communicate clearly outside the team
Great companies are too shy to show their real awesomness and hide behind average materials
Different documents may tell slightly different stories
As a result, investors, clients, and other important counterparts may hesitate, misunderstand the offer, or not move to the next step.
What we review
Pitch decks, investor materials, websites, landing pages, sales proposals, case studies, core messaging, job descriptions, plus anything else you send.
Why job descriptions are here
Most companies treat job descriptions as HR paperwork. But candidates read them as a promise about who you are, what you value, and how you work. When a JD says something different from your website or pitch deck, good candidates self-reject for the wrong reasons, you get applicants who understood the JD but don't fit the real role; hiring takes longer, and offers get rejected more often.
What you get- Structured diagnostic of materials
- Clear breakdown of issues affecting understanding and decisions
- Prioritized list of improvements
- Rewritten key sections (when needed)
- Practical edits for pitch, website, or proposals with implementation-ready recommendations
The process- Kickoff session (30–45 min) — context, scope, and goals (or chat format)
- You submit materials
- Independent review and analysis
- Clarification questions if needed
- Written report with findings, rewrites, and recommendations
- Optional follow-up session
Typical issues- Internal narrative does not translate externally
- Product or service is harder to understand than expected
- Materials are overflowing with unnecessary details
- Proposals are interpreted differently than intended
- Job descriptions don't match external positioning — candidates arrive confused or misaligned
Who this is for
Startups (pre-seed / seed), B2B companies, studios, and production teams where communication directly affects revenue, fundraising, or hiring outcomes.